How a horror-obsessed couple combined eerie atmosphere, illustrative art, and horror stories into a candle company!
Step into the eerie, enchanting world of Hex and Wax Candle Company, where every candle tells a story—and every story sparks a chill. Hex and Wax Candle Company, a wife-and-husband team based in Janesville, Wisconsin, was founded in 2021 by Meghan and Eric Panico.
As lifelong lovers of horror, Meghan and Eric often spent their free time driving around, listening to horror podcasts. These podcasts featured narrators reading eerie short stories that sent shivers down their spines. It evoked the cozy, nostalgic feeling of sitting around a campfire, surrounded by darkness, as a chilling tale unfolded. Their passion for storytelling extended beyond listening; both enjoyed writing their own horror stories to share with each other by flickering candlelight. In fact, Eric proposed to Meghan at the end of a short horror story he wrote specifically for her.
When Meghan decided to start making candles, she was determined to create something truly unique. What would make Hex and Wax candles stand apart? Why would someone choose them over any other candle on the market? Then came the aha moment: every candle would come with its own short horror story, perfectly blending their love of storytelling, horror, and ambiance. Nestled atop each candle, in every sleek black box, is a 3x3" card featuring a one-of-a-kind tale crafted to match the candle's scent and theme.
But what makes a good story even better? Pictures that bring the tale to life, enhancing the eerie atmosphere and pulling you deeper into the story. Eric, a passionate and talented illustrator, brought his artistic vision to life by hand-drawing the illustrations for each candle label. Together, the couple combined their love for horror, storytelling, and art into a line of candles that deliver more than just fragrance.
This is what makes Hex and Wax so special. Discover your next favorite gothic candle today—light the wick, read the tale, and embrace the darkness. Each candle is more than a scent; it's a story, a piece of art, and an immersive sensory experience. Light the wick, read the tale, and let yourself be transported into the shadows of imagination with Hex and Wax Candle Company.